In the face of the industry, “incremental growth, growth rate down” trend, the elevator companies are proactive, concerned about their own product technology research and development, but also pay more attention to housing prices demand. Li Shoulin, chairman of China Elevator Association, said: “The development of the elevator industry in 2014, not just the size and number of changes, more importantly, in technology, quality, service and standards of comprehensive improvement.

The downward trend in the real estate market affects the nerves of many elevator companies. China Real Estate News reporter in the elevator exhibition site and exchange of exhibitors that the various enterprises this year, signed a new volume has declined to varying degrees.

According to the China Elevator Association statistics, China’s elevator ownership has more than 300 million units, and an annual growth rate of about 20%. However, the elevator industry experts estimated that the proportion of such growth will not be sustainable in the future may be in accordance with the 18%, 16%, 14% decline in the rate of 12% steady growth is more normal.

In the face of the industry, “incremental growth, growth rate down” trend, the elevator companies are proactive, concerned about their own product technology research and development, but also pay more attention to housing prices demand. Li Shoulin, president of China Elevator Association, said: “The development of the elevator industry in 2014, not just the size and quantity of changes, more importantly, in technology, quality, service and standards of comprehensive upgrade.

Product design to meet the layout of the building

Shanghai Sorong Elevator from 2002 on the main focus on foreign markets, is the elevator exports earlier to do business. With the stability of foreign markets, three-wing elevator adjustment of strategic direction, focus on the layout of the domestic market in 2014.

Why in the Chinese real estate market down stage to return to the domestic market? The face of China ‘s real estate newspaper reporter’ s question, Shanghai Wu Rong, president of Sanso Elevator Co., Ltd., Said the current market in the domestic market and did not launch a full range of elevators, but for residential elevators, especially affordable housing this low – end projects. “The real estate industry is mainly affected by the high-end market, the protection of such projects for just need to be affected by the project will not be too much.” The exhibition three-wing elevator is the main display of the rising sun series of passenger elevators to provide cost-effective residential elevator solutions . Wujin introduction, three-wing elevator is the “residential elevator” concept of the initiative, as early as 1997 in the analysis of the residential passenger elevator and the general passenger elevator nuances, the three-elevator design and manufacture of a residential building tailored Of the elevator products, and named “residential elevator.” This concept has been strongly recommended by the original Ministry of Construction.

Cost-effective means to cut corners? Wujin this to be denied, “mainly design optimization, the current cost is only slightly smaller than Zhejiang Nanxun small assembly enterprises, but in terms of Shanghai, or very competitive.” Products from the beginning to the present, the order volume has reached 30% of the expected annual sales, with the first, the home of these development enterprises in the rule of the establishment of strategic cooperation.

With the three-wing elevator business strategy adjustment, the Shenyang Bo Linte Elevator Engineering Co., Ltd. Engineering Center Chang Zhijie more concerned about the current architectural design needs. He told the China Real Estate News reporter, before the elevator business mainly from the shaft structure to meet the needs of the construction market, such as the industry in order to narrow the structure of the shaft to develop non-engine room products, machine room do not have room for seven or eight years. “Today, Bolinde concerned about how to better meet the stretcher elevator layout.” It is understood that “Residential Design Code” requires “12 and more than 12 residential buildings, each building should not be less than two sets of elevators, Which should be set up to accommodate a stretcher elevator. ” Now this clause in Beijing, Shanghai and other local residential design specifications gradually become mandatory terms.

“General two elevators tied, one of which stretcher elevator shaft diameter required to deepen, this ‘T shaped’ well requirements are not conducive to the layout of the building.” Chang Zhijie said Bolin currently has matured with foreign Experience, the introduction of horizontal car design, and another ordinary elevator in parallel, stretcher elevator diameter deep unchanged, open the door width increases, the effective use of structural space, the use is also more convenient.

However, the lateral car to the elevator product design to bring some difficulties: First, with the traditional car, the width increases, the layout of the machine room to pull very open, the other traction is not very good calculation; Second, due to open area , The cost will rise. “So we are now considering the layout of the elevator door in the end how much in order to serve a good stretcher at the same time, does not affect the cost.” Chang Zhijie said.

Concerned about the strategic cooperation and housing prices

China Real Estate News reporter at the International Elevator Exhibition site found that many enterprises and enterprises will elevator strategic cooperation as the focus of publicity.

Toshiba Elevator and the sun Yibai Property Group Co., Ltd. on a number of project cases in the brochure. Toshiba Elevator (China) Co., Ltd. large projects department account manager Wang Xiaoliang told the China Real Estate News reporter, the sun is a Toshiba strategic customers, cooperation for many years. They can choose Toshiba, Toshiba is a national company, and the sun Yibai national layout development coincides with the location of the sun Yibai national project, Toshiba has branches, to provide the nearest site service to meet their national expansion need.

Second, Toshiba’s internal coordination is very strong.

According to Wang Xiaoliang introduction, the sun Yibai as the company’s strategic customers, enjoy the butler service, a separate window to correspond to help coordinate the national aspects of the elevator business, this way, the sun does not need a local Yibai specifically for the project Local branch to discuss the details, but Toshiba unified coordination, “we communicate with local branches and coordination of specific details will be communicated to the real estate company.”

“Toshiba from the sales point of view, the industry is not really the boss, but it will not blind expansion. Toshiba emphasis on each project must be done fine, good service every customer, especially large customers, to carefully study customer needs, according to Wang Xiaoliang said that before the development of residential projects like the sun Yibai mainly slow the transformation of commercial real estate in the past two years to increase the use of escalators, including sightseeing elevators, “then we have the right to use the product, There is also a corresponding product line to the corresponding, including the adjustment of service personnel.

Strengthen the strategic cooperation with housing prices is also a wide-day elevator in recent years, an important deployment. April 28, Guangri Elevator and Ronghua Group, the contemporary home buyers, Vantone Real Estate, Botai Group, Anhui Golden Land, Easy International, Landsea real estate, the Han Town and other eight cities in the green real estate joint procurement members signed strategic cooperation Framework documents, signed a total amount of about 139 million.

Guangzhou Guangri Elevator Industry Co., Ltd. executive vice president Zhu Yixia told the China Real Estate News reporter, 2014 years will continue to “two networks a strategy” force elevator maintenance market. Second, the channel network, in the original mature regional development of the core dealer, the pursuit of quantity and quality optimization, in the development of a number of weak regional development of a number of network marketing network, the rapid development of the network, Strength of the dealer. “Strategy” is the continuous development of strategic customers, support the steady growth in sales.

In the national elevator enterprises, Kang Li elevator customer strategy can be described as a typical example of the national elevator business inspirational. Since the successful listing in 2010, with the brand awareness of the upgrade, Kang Li gradually gained recognition of large room rate. At present, Kang Li and the Golden Resources, Shanghai Dragon Dream, Wanda Group and the sea real estate and other large room rate of the establishment of a strategic cooperation, with the model works prove that domestic elevator can also be done with the international brand the same quality. The annual Golden Resources and the cooperation of the amount of Kangli can reach 300 million yuan.

Zhu Ruihua, General Manager of Market Operation of Kangli Elevator Co., Ltd., introduced their business development experience to the reporter of China Real Estate News. In cooperation with developers, they need to know each other’s products, such as cooperation with Wanda, first contact with the manager, A layer of contact with the management of the people, so that they recognized Kangli products. Then the only possible access to housing prices of the product catalog, this time the general housing prices will choose to cooperate with a few projects to test to see if they meet their needs, if the cooperation is no problem, the last will be large quantities of project cooperation .